About Us

Conservative Not Fearful

Since we are financial planners, the advisors at New York Financial are conservative and work hard to preserve your principal. However, we also recognize that accepting some risk is necessary to achieve winning returns.
When you first become a client, we go through an interview process that helps us pinpoint exactly how much risk you are personally comfortable taking. We then set up strategies that are consistent with your personal comfort range.

So that we can make sure that we understand what you want, we often will give you examples of situations and then ask you how you would feel if that were your money. That makes sure that there is no misunderstanding and that we are doing precisely what you want.

Build a Dynasty

If you are like most people, you want your children and grandchildren to have a better life than you did. You would like to build a dynasty that will let them have security. However, you do not want to give up all the rewards of the wealth that you have built.

You earned the right to enjoy yourself — to have comfort, travel and freedom. Striking the balance between these conflicting goals is something that our advisors are able to help you achieve. One of the things that you want to avoid is the government taking more than its share after you are gone.

New York Financial planners will work with an attorney (yours or one we suggest) to set up an estate plan that gives you as much control over your assets as possible while you are alive and still protects your estate from taxes. Investment management will be provided by our advisors in a manner consistent with your wishes.

Freedom from Worry

As busy as your life is, the last thing that you want to do is spend your time poring over financial statements, computing rates of return, and reading the financial news from cover to cover. You certainly do not want to be tied to a trading station. You want knowledgeable people overseeing your investments who have your welfare in mind.

Since all our advisors are Certified Financial Planner® professionals, they have all had at least two years of advanced course work in investments, tax, retirement planning and estate planning in addition to finance and economics.

In addition, they have passed a rigorous two-day certification examination, undergone investigation into their background, and have agreed to submit themselves to the CFP Board of Standards Code of Ethics and Standards of Practice that requires them to put the client’s interests before their own. They constantly have to take courses keeping them up to date on the latest developments in financial services and products.